Tispr Stories: Marissa Hill is Freelancing for her Future
Every Friday we check in with a freelancer or small business person who is following their dreams and doing what they love. This week, we’re chatting with Marissa Hill, a freelance social media & influencer marketing strategist and owner of Ramble & Red Digital.
Here’s what Marissa had to say about digital marketing, working with clients, and how freelancing has changed her life.
Tell us a little about who you are as a person.
I'm constantly curious and always looking for ways to expand my skillset, and learn something completely new that would benefit my clients or my business. Basically my motto is "figure it out!" And I'm curious in my free time, too, as I like to look for places I've never been and discover interesting experiences in the city I call home, Phoenix, Arizona.
What made you decide to pursue a freelance career?
I really wanted more work-life balance and a say in who I work with and when. So I started freelancing on the side, which I've been doing on and off for a few years, and I built up my client base enough that I was able to take the leap! I didn't love my full-time gig at the time, so it was a pretty easy decision aside from giving up free healthcare.
How long have you been freelancing?
I've been freelancing on the side on and off for about 3 years, but I've been freelancing full time since February, so about 6 months now.
Where did the name Ramble & Red come from?
I started writing down blog and company names I liked for inspiration and noticed I loved brands with a color in their names. My favorite color is red, so I was looking for something that started with r to go with it. I was listening to Ramble On by Led Zeppelin one day and I decided that'd be my name!
“Freelancing has given me total control of my future. I'm in control of what happens to me and my business, whether I fail or scale.”
How did you get into social media and influencer marketing?
Part of my role in my first job out of college was managing social media. I basically just started doing it! And I kept learning on the job and through reading blogs. Later, when influencer marketing became more popular, I realized I had a knack for finding influencers and negotiating successful partnerships for my clients. So I'm definitely looking to focus more on that!
What inspires you to do what you do?
Digital marketing is always changing and that's so exciting to me. There's never a boring day on the job, really. But most of all I love seeing my clients succeed and knowing that I helped them get where they are through our work together. It's a very rewarding feeling to know that you had a direct impact on someone's business success and livelihood.
What’s it like being in your line of work?
Digital marketing can definitely be overwhelming. There are always new features to learn, strategies to try and it's very fast-paced. You have to be creative as well as analytical. You'll never stop learning. And, you have to always be available or have a team to back you up, because you never know when you'll have a PR crisis or troll to deal with on your clients' social media channels.
How do you feel when you're working, doing what you love?
I feel incredibly blessed to be working for myself and choosing who I work with. I really do have quite a few amazing clients.
“Digital marketing is always changing and that's so exciting to me. There's never a boring day on the job, really. But most of all I love seeing my clients succeed.”
How has freelancing changed your life?
Freelancing has given me total control of my future. I'm in control of what happens to me and my business, whether I fail or scale. I'm still learning how to manage my time and be as efficient as possible. Best of all, I'm much healthier than I've ever been before. I have more energy and time. It's magical.
What have you learned from freelancing?
Flexibility is everything to me in a job, and I now have that. It's the best feeling. I've also learned the art of time/project management and how to identify when a client or project is the right fit. I'm still learning new things every day.
If you could talk to your younger self right now, what advice would you give?
I'd tell myself to track my career progress more, like things I accomplished that I'm proud of. That's helpful for your portfolio and self-esteem. And, meet more people! Because your network is vital when you're a freelancer.