There is a wide range of creative freelance jobs. Traditionally you may think of graphic designers, developers, or writers, but artists, musicians, and other creative professionals are also a part of the freelance community.
Whether you’re freelancing full-time or part-time alongside a full-time job, there are many different avenues you can take to find work. We’ll review the most common, the pros and cons of each type, as well as how you can best use each channel.
Freelancer Platforms and Job Boards for Creatives
These are large platforms with a lot of traffic and resources, which means that there are a lot of great opportunities. Many also help you with contracts and payments, so you know the work you’re getting is secure and reliable. However, because of their popularity, this also means there is a lot of competition. Sifting through all the different types of opportunities to find the right one for you can also be time-consuming. You’ll also sacrifice a percentage of your earnings or pay a membership fee, so make sure you’re taking that into account when pricing your work.
For more information for freelance writers check out The Best Websites for Freelance Writing.
Leverage a Professional Website
Your professional website is where you market your brand and tell your story. It’s also a great way to appeal to your ideal client by speaking to their pain points and how you can solve their problems. You can also showcase your work and portfolio. It’s a place where potential clients can learn more about you and your work.
The downside is that in the beginning, you’ll be working harder on getting the word out there to drive traffic to your website. Your website won’t get you clients on its own, so you’ll need to use it in conjunction with other marketing methods to promote yourself.
Social Media for Finding Creative Opportunities
If you’ve seen their advertisements, Facebook has a group for everything, including countless professional groups. It’s a great place for connecting with other freelancers to learn about job opportunities. You can also connect with potential clients by joining groups related to your niche.
LinkedIn is the biggest professional network, so it’s a great resource for networking opportunities. Connect with people in your industry and potential clients. Being active on LinkedIn by posting regularly will ensure that you show up in potential clients’ newsfeeds. You may not get jobs streaming in right away, but it’s a great platform to make connections, build relationships, and pave the way for opportunities.
LinkedIn also offers LinkedIn Profinder a paid service where freelancers can find work, and businesses can find talent. If you sign up, you’ll receive notifications about opportunities where you can submit proposals to land work.
Instagram is especially great for creatives that work primarily in visual media. Connect with clients and others in your industry, share updates on projects or examples of your finished work. A well-curated IG account, like a website, is a great way of showcasing your brand. You can search for hashtags or specific profiles to connect with potential clients. Get started by following other freelancers in your industry for inspiration.
So now you know some great options to find work, the key is using multiple platforms to test out different methods. That way you’ll widen your scope of job opportunities and figure out what works best for you.