It’s not very often that we wake up into a recession, but that’s exactly what’s happened in the COVID-19 crisis. Many freelancing projects are being put on hold, other freelancers are getting let go, and there are hiring freezes happening as we try and figure out what happens next.
Remote Skills and Experience
If you’ve recently lost your job, or want to use the time inside to focus on building your value and capabilities, there’s a lot of different areas that you can start learning and implementing.
Digital Marketing is a great area to start learning. Not only can it all be done online and remotely, but there are a lot of industries that haven’t been affected that still have opportunity to get hired.
Search Engine Optimization or SEO is the process of optimizing your website to bring in more traffic through organic search engine results.
There are many online resources that will help you learn the strategies, tactics, and tools, a few of which we’ve linked below.
- Moz Beginner’s Guide to SEO & SEO Training Guide by Moz
- Udemy: Search Engine Optimization
- Google: Search Engine Optimization (SEO) Starter Guide
- UCSD Extension Certification
- Many universities offer extension certification programs. These are longer and often more expensive courses but can have some additional credibility and more knowledge learned.
Social Media Marketing
Social Media Marketing is another area that is helpful to learn. Social media marketing isn’t just about posting on instagram, Facebook, or TikTok, but understanding how brands interact with their audiences, grow a following, leverage customer service, and sponsored posts. There’s an entire ecosystem within social media marketing, and learning about it can make you a more valuable marketer.
Paid Advertising includes any ads that go across the internet. One of the most in demand skills is Adwords, Google’s system for buying ads on their search engine. Google offers a certification that you can add to your Linkedin or Resume, and is a great starting point for understanding the infrastructure and system.
Additional paid advertising courses go into more information and are a great way to get extra or more nuanced information.
Content Marketing is the process of strategizing content and executing on the content. This can be for blogs, landing pages, website copy, or anywhere else where content might live. Many different factors go into content marketing from SEO to audience research, ensuring that the content is right for your audience.
Content marketing is one of the easiest skills to begin to apply in your own life from beginning a blog, being a guest writer, or helping non-profits with the type of content they should create.
- NYT Certification in Content Marketing
- HubSpot Academy Course: Learn What Content Marketing is and How to Do It
- Coursera: The Strategy of Content Marketing
Analytics is the process of understanding your website, campaigns, and conversions. Through it you can understand what’s working well and what’s not working at all. Knowing how to set up analytics, interpreting analytics, and knowing what tests you can run to improve performance is helpful in any industry.
- GA Analytics Certification
- Udemy: Google Analytics courses
- Moz: Absolute Beginners Guide to Google Analytics
Tableau and PowerBI are two tools that help you leverage data to make insights. These are increasingly used in marketing to pair together data sets to strategize and evaluate success of different campaigns.
- Seer Interactive: A Guide to PowerBI: Big Data for Digital Marketers
- Microsoft: Learn Power BI
- Udemy: Power BI Courses
- Udemy: Tableau Courses
Applying New Skills
Once you learn these new skills, applying them in ways to build up your resume is essential. If you’re not able to find a job to pay you to learn these new skills, there are several ways of getting creative to use them.
Volunteering and personal projects are the two ways I most recommend. Whether you’re volunteering for networking associations or non-profits, offering to help them with some of the marketing you’ve learned for free, is a great way to build a portfolio and show how you’ve applied what you’ve learned.
Starting a passion or personal project is another great way to apply the skills. Whether you start a blog, podcast, YouTube channel, or help a friend with theirs, is a great way to use these marketing skills, so when new job opportunities arise you can talk about the experience you have.
Focus your Search on Less Impacted Industries
If you’re starting to use these skills to search for jobs during the pandemic, we recommend searching in industries less impacted. Not all industries are being affected equally in this recession. The industries that are doing the best during this are in: SaaS, Online Gaming, Delivery, Online Services, eCommerce, Technology, and those incorporated in the ‘HomeBody Economy’. Starting to look into these areas is the best opportunity for success during these challenging times.
An alternative strategy to dealing with the pandemic is reaching out to past clients to assess opportunity. We've made it easy to reach out by creating Email templates and tips for connecting with your past clients during COVID-19.