Important Tips for Creating Your Business Website
In today’s digital age, having a website for your business isn’t just a “nice to have,” it’s a “must have”. First off, it helps establish your business as a professional, credible entity. Secondly, it gives potential customers and clients an easy way to find you on the medium they use the most—the Internet.
But don’t worry—making a website doesn’t have to be hard. In fact, sometimes simple is better, as we’ll highlight below. Here are a few tips on how to put together a clear and engaging website that will help you grow your business.
Outline your content first
Before you start making your site, you need to decide what information you want to have on it! It sounds like a simple thing, but you’d be surprised at how many people will start actually building their business site, without really thinking about what they want to communicate.
A simple business website generally has the following pages:
- Case Studies / Portfolio
- Products and Services
- About Us
- Contact Us
If you start with that outline, we’ll help you fill in the blanks and get your site off to a solid start.
Make your homepage shine
Your business homepage shouldn’t overwhelm visitors with information. Instead, make it visually appealing with a strong headline that grabs people’s attention and tells them what your business is all about, right off the bat. If you have a logo, this would be a great place to use it.
Show examples of your work or product
Your website is the best place to showcase your latest work and achievements, because after all, that’s what people came to your site to see! If you’re in a creative field, this means putting together a portfolio of your best work and displaying it in an easy-to-digest manner. If you’re selling a product, include photos that let your product shine. If you’re in a service based industry like massage therapy or a health related field, you can include testimonials from clients, customers or patients in this section.
Add services and pricing
Give visitors an idea of what sorts of products or services your business offers. If you’re a writer, do you focus on editorial or tech writing? If you’re a designer do you work on print or digital executions? Therapist? What sort of therapy do you do? This is the place to describe the kinds of products and services your company offers. You may think your offerings are obvious, since you are an expert on your business, but others might need a more specific description of what you’re capable of doing for them.
As far as pricing, if you’re selling a product at a specific price, it makes sense to list it here. If you perform a service, your rate may depend on a variety of factors, so you can ask potential clients to contact you directly for your specific rates and packages.
Create a killer “About” page
The “About us” page on a website could quite possibly be the most important thing you’ll write for your whole site, as it can really set your business apart from others. It gives you a place to tell the story of your business, and reach out to your target audience in a personal, unique way. Take some time to try and write about your business and yourself in a way that sounds true to your voice. The more real you are, the more connected people will feel to your business.
Put your contact information in an easy-to-find spot
One way to do this is by having a “Contact us” page that is accessible from the top navigation. This page should highlight the best ways to reach you, including phone number, email, and your office or store location (if you have one). Some website builders even let you embed a form onto your site that lets people submit a question or comment to you directly from your site!
Keep things simple
Your business website should have all the information a potential customer needs to want to hire you or buy your product, but it doesn’t have to be complicated. The cleaner the look & feel of your site is, the more likely someone is to actually read what’s written on it! Also be careful of using too many photos—it can increase load time which could frustrate visitors. Test out your site and see how long it takes to load before you push it live.
Add “Calls to Action”
One important thing to include on your site are “Calls to Action.” This is anything that encourages a visitor to engage with your business. Whether it’s a phone number to call for more information, an email address to send questions to, free collateral people can download, or a product that visitors can buy from your site, providing a way to take action will drive users to interact with your business, and hopefully result in a sale or future customer.
Photography is key
If your business is focused on you as a person, putting a face to the name can be helpful for potential clients. So try to include a high quality headshot on your site. If you don’t have a headshot, ask a friend with a nice camera (or Portrait Mode on their iPhone) to take some shots of you with in a well-lit location with a neutral background. Hint: cute coffee shops with large windows make for great places to take natural, fun headshots.
Adding imagery to the site will also help to make it visually engaging. If you want some ideas of where to source photos to use on your site, check out our post on free or cheap resources for stock photography.
These are just a few pointers to think about while you’re building your business website. With a little bit of planning and writing on your end, sticking to this plan will help you create a simple, effective website for your brand.