Do you have substantial SEO knowledge and/or experience with content marketing? If so, your skills may be highly sought after by many organizations.
Starting an SEO freelance career could be a great option. In our growing digital world, SEO is a flourishing industry and there are many opportunities available for marketing professionals to freelance, even if you’re just looking for some additional income.
Do I have enough knowledge?
If you know how to optimize a website with keywords, understand the difference between organic and paid traffic, and know how to build links (or do effective outreach), then you’re probably more than competent in SEO.
Even if SEO isn’t your strong suit, copywriting is another great avenue, as companies are often looking for writers with content marketing experience and a flair for the written word. This may include short-form content such as product descriptions and social media posts, or longer-form content like blog posts and case studies for websites.
Most importantly, if you have the experience to back up your candidacy and have work samples that you can share with clients, you should be able to hit the ground running.
Where do I begin?
One great way to get started as an SEO or marketing freelancer is by building your own website or blog. This could be an online portfolio where you house your content writing or a place where you demonstrate good SEO practices by optimizing your own website.
A few suggested tools that will help you improve your SEO efforts, many of which offer free trials, are:
- SEM Rush – Offers an all-in-one content marketing suite
- MOZ – Helps you increase traffic, ranking, and visibility
- Google Keyword Planner – Helps you analyze traffic patterns and rank keywords
- Wordtracker Keyword Suggestion Tool – Provides SEO data specifics
Even if you’re a beginner – maybe even a bit nervous about starting a freelance business – there are many tools out there to help you get started and eventually land your first client.
How do I find freelance work?
One great place to find freelance work is on LinkedIn. Firstly, if you’re looking for work, then be sure to add the #OpenToWork frame to your profile picture so that employers can easily see that you’re available.
Make it known to your network that you’re seeking freelance work. Be part of conversations and comment on the post of others. The more active you are, the more you’re getting your name out there. You can also create a search for freelance work and have alerts sent via email.
There are many dedicated websites where clients advertise their marketing needs or are seeking specific services from freelancers. Some of the most popular sites include Fiverr, Upwork, Freelancer.com, and PeoplePerHour.
Do companies value SEO and marketing?
If you’re considering a part-time or full-time career as a SEO freelancer or marketer, remember that like with any new venture, it will take time to gain traction. The good news is that content marketing is key to most businesses, and in a digital world it’s the most viable and personalized way to reach consumers.
“On a broad scale, I see SEO becoming a normalized marketing tactic, the same way TV, radio, and print are traditionally thought of as marketing tactics.” (Main Street Roi)
– Duane Forrester, Senior Product Manager, Bing
According to LYFE Marketing, quality content marketing can significantly help you improve your website conversion rates. It allows you to connect with and educate while building trust and relationships.