How to Start an Instagram Feed For Your Business

According to Omnicore, there are 800 million monthly active users on Instagram as of December 2017, with 95 million photos uploaded daily and 4.2 billion likes per day. And maybe more importantly for your business, over 80% of accounts follow a business profile on the platform and 200+ million Instagrammers visit at least one Business Profile daily, according to Instagram data.

With numbers and engagement like this, it seems like a no-brainer to get your business in on the Insta-action. But once you download the app & create your free business profile, what can you do to make the most of your business profile on Instagram? Here are some ideas on how to stand out from the crowd and find success on the ‘gram.

Make sure your account is specified as a Business Account

First things first: you’ll want to make sure your Instagram profile is recognized as a Business Account. This will give you access to realtime metrics on how your stories and promoted posts are performing, as well as insights into your followers.

Optimize your profile from the start

There isn’t much to fill out on your Instagram profile, but you can make every little detail count with the following tips:

  • If you have a business logo, use it for your profile photo. This will be what people see anytime you post, comment or like content on Instagram, so it’s a great way to get people familiar with your brand & logo.
  • Your account name & username should both be identical to your business name. Don’t get fancy here—using your business name makes it easy for customers to find you and potential customers to link your account with your business.
  • Your website is the only time on Instagram you’ll be able to include a linkable URL (which is why so many posts end with “link in bio”). You can add a link to your business site here, or use it to direct users to your latest promo page or blog post.
  • The bio is where you can start to get creative and add a short description of what your business does, include a tagline or slogan, shout out current promotions and more. If you use a specific hashtag for your business posts, you can also include this in your bio, so users can easily tag you in their posts!

Stay on brand

Before you begin posting to Instagram, figure out what you want to achieve with your posts, or what sorts of stories you want to tell. Then decide on a look & feel for your posts that plays off your brand identity—maybe include aspects of your logo in posts, or simply use colors from your brand color palette. Many business accounts use the same filter for every post because having a consistent, cohesive look is a good way to help your brand stand out from the rest.

Engage with the community

Now it’s time to start actually posting content on Instagram—hooray! But don’t stop there. One of the biggest advantages of social media is the opportunity to engage your audience on a personal level. Track when users mention or tag your brand, use a relevant hashtag or use your brick & mortar location as a posting location. Then like and comment on these posts. The more you engage with your customers, the more likely they’ll follow your posts and share their positive feelings with friends.

Use goodwill from other social media

If your business already has a profile on Facebook, Twitter, Pinterest or another social site, make a post announcing that you can also be found on Instagram. This will automatically target people who care about your brand who will be likely to follow your new Instagram account, and provide a good base of followers.

Run promotions on top performing posts

Once your Instagram feed is up and running, you’ll find that certain posts perform better than others. You can use the Insights feature to understand who your followers are, and what sorts of content is most likely to interest them. After you have an understanding of what sorts of posts do well with your customers, you can promote high performing posts to reach a specific audience and include a specific call-to-action and budget for the promotion.

Follow these tips and your Instagram business profile will be up and running effectively in no time. Instagram also offers many tutorials, tips and training on their Business Page, if you’re looking for more specific guidance along the way.

If you’re looking to optimize your social media marketing on all platforms, check out our post on Effective Social Media Marketing.

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