Ever the developing business tycoon, you’re always looking for new ways to meet potential clients. As any digital marketer can attest, social media is among the most powerful tools at your fingertips.
In the US alone, we each spend an average of over two hours per day on social media. That’s a lot of time for potential clients to be hanging around, waiting to be blown away by your talents. The challenge is figuring out how to reach and connect with new clients through social media platforms. Check out these top strategies.
Build Your Brand
Brand-building is critical for any business, small or large. Clients trust people they’re familiar with; creating a consistent, trustworthy brand is how you let them become familiar with you enough to leap from being followers to clients.
It starts with regularly posting content through each social media profile. Share tips about your field, insights into your niche, and so on, all with a well-curated, brand-forward voice. The goal is to appeal to your target audience of potential clients (like small business owners in a particular industry) while positioning yourself as a helpful expert in your field. For effective content-driven social media marketing, consistency is key, so create a recurring to-do list task and maintain a posting schedule.
Join and Engage with Groups
On Facebook and LinkedIn, groups can be game-changers for freelancers. There are Facebook and LinkedIn groups for freelancers, entrepreneurs or small business owners, professionals in specific cities, professionals in select industries, and so on. These groups are fantastic ways to find clients.
Don’t be “that person,” though – engage authentically and meaningfully, rather than reiterating a constant sales pitch. In a Facebook group for small business owners, for instance, chime in on other entrepreneurs’ posts with your advice or insights while including a natural mention of your services when it fits.
Social media is spectacular for networking…if you know how to do it well. The key is to build relationships that are genuine exchanges. DMing everyone in a Twitter chat with a sales pitch is not networking.
Reach out to people in your industry, professionals with services related to yours, other freelancers, and so on. Share mutual advice or connections, share leads, discuss your experiences, or find other ways to relate to them.
Invest in Targeted Ads
Free social media posts go a long way toward building your client base, but paid ads can take it over the top. Many social media channels offer ways to purchase and design ads or boosted posts to give you more visibility.
Of course your ads need to be well-crafted, but they must be well-targeted too. For instance, target it toward people with “business owner” as their job title, people in particular industries, people in your city, or other essential data.
Create a Cross-Marketing Web
Social media posting shouldn’t be your only online marketing strategy: continuously post videos, publish blogs, send out email newsletters, or use other digital marketing techniques. Those marketing efforts will be more effective when you cross-market yourself by sharing them on social media too.
This is great content for social media. It gives followers (read: potential clients) insights into what you’re up to lately while giving you more distance from each video or blog you create.
Build a Catalog of Reviews and Recommendations
Finding clients online doesn’t just involve getting in front of those clients. You have to impress them too. One major way to do this is with spectacular reviews or recommendations.
A business Facebook page lets users leave reviews on your page, and people can do the same on LinkedIn in the form of recommendations. There are many strategies for getting more reviews, but it comes down to customer service. Give each client a great experience and then ask them to leave reviews or recommendations.
Boost Your Site’s SEO
SEO, or search engine optimization, is a core part of digital marketing. It’s a collection of strategies to make your site show up more often in relevant Google search results. The more you appear in search results, the more potential clients will land on your site.
While posting on social media, include links to your site often. This drives engaged traffic to the site, boosting certain stats like organic traffic and average on-page time. When those stats are more impressive, Google sees the site as more reputable and this boosts your SEO.
Showcase Your Work
This works better for some freelancers than others, but we can all take advantage to some degree: use social media to showcase your great work. This is especially easy for freelance creatives, particularly visual artists. For freelancers with other specialties, though, try sharing case studies with great results you’ve achieved.
Of course, there’s a catch: make sure you have permission to share before posting about any client work. Many clients prefer confidentiality and remember, they own the intellectual property unless your contract states otherwise. You can always ask for written permission, but if the clients don’t grant it, try sharing your personal creative projects instead. Either way, this showcases your talents and it’s an easy type of content to impress future clients and snag their attention.
Embracing the Power of Social Media
Social media marketing is a tremendous way to connect with potential clients, build your brand, and overall give your freelance business a leg up. Best of all, it lets you thrive by only using consistent, simple steps anyone can complete: so social media superpowers are needed.