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Freelancer getting clients for writing

How to get genuine clients for freelance content writing

Erica RosasErica Rosas
Erica Rosas
Erica Rosas

If you’ve just started working as a freelance writer or already have freelance experience, you’re probably realizing that it’s time to find clients that provide consistent work. There are tons of clients out there currently looking to hire freelancers for writing services. But, to be honest, one of the hardest tricks to the trade is keeping a constant stream of clients and projects. Fortunately, there are marketing tips freelancers can utilize to generate more clients, get higher-paying projects and more consistent work.

1. Personalize Your Pitches

When reaching out to potential clients, your freelance writing pitch should not be the same cookie-cutter email that’s sent to everyone whenever looking for work. Personalization is paramount. Before you send your pitch, do some research on the client. Is it a large company, a small agency, a startup, or a solopreneur looking for help? 

When you take the time to do your due diligence on a client, it’s easier to craft personalized sales pitches that are much more likely to resonate with them and help you secure the project. If it is an IT client, start by illustrating your expertise in the IT industry, provide samples, and them a few project ideas. By personalizing your approach, you are far more likely to generate a client and produce a sale. 

2. Create A Freelance Website

Creating a website certainly takes time, but the long-term benefits are worth it. Using your website as a promotional tool to showcase your writing skills, expertise, as well as your ability to design engaging web pages. Your website should contain writing samples and project testimonials from clients if you have them. Likewise, you should illustrate the type of writing you prefer, such as writing blog posts, research articles, white papers, etc. Not to mention, you should provide pricing, such as a fixed price or rate price. 

One of the main reasons for a successful website is the landing page. Your landing page is for enticing potential clients to reach out and learn more. The content should be engaging and optimized for a high SEO ranking. Likewise, the landing page must contain relevant contact information, so clients know exactly how to reach you. Never underestimate the importance of having your own website. If you are unsure how you can build your own website there are plenty of online platforms available for beginners. 

3. Utilize Social Media

Another great way of promoting your work as a full-time freelance is through social media. Having a social media strategy is paramount to the long-term success of being a freelance writer. There are tons of social media platforms available you could utilize. However, some of the more popular ones for business purposes include LinkedIn, Facebook, Instagram, and Twitter. 

Each social media platform is more apt for different things. For instance, LinkedIn is an amazing platform for building business connections and networking with potential clients. Likewise, Facebook and Instagram are great for self-promotion and marketing. Regardless of which platform(s) you decide to use, make sure your profiles are updated with the most relevant information and optimized to expand your social reach and attract more clients. Although building your social media presence will take time, the effort will help you gain exposure and help you build a personalized community of clients. 

4. Start A Blog

Starting a blog has its benefits, especially if you're looking for work as a blogger. When starting a blog, you want to create something that displays your particular set of writing skills. You need to find a niche. You will be writing a lot of topics about your niche, so it must be something you understand. For instance, if you are an expert in music, you could create a blog about learning guitar, piano, etc. 

Your blog doesn't necessarily have to be aligned with your target market as a freelance writer. Ultimately, when potential clients come across your blog, they look for your ability to craft engaging headlines, having a related theme or topic, and your ability writing skills. You should include a link to your blog site on your freelance website, or just make it part of the website. Likewise, you should promote your blog on your social media accounts. Another important thing to note is that you could eventually start generating revenue from your blog if you can grow it enough to get ads displayed. 

5. Join a Freelance Writing Platform

In this day and age, there are a ton of freelance websites available online for helping connect freelance workers with clients, jobs, etc. Some of these online platforms are designed specifically for freelance writers, while others include freelance services for a plethora of other professions. One of the more popular websites includes Upwork, which posts thousands of job opportunities for freelance writers every day. Likewise, FlexJobs is another great platform for connecting freelancers with writing gigs. 

Regardless of which platform(s) you decide to use, you want to treat it the same way you would your website or social media accounts. You are trying to market yourself to potential clients to find work. You should optimize your accounts to contain relevant contact information, your expertise, and experience, as well as any useful samples you can provide. Although these platforms do not guarantee work, they certainly help you find clients and are great for networking. 

How Tispr Can Help Freelancers

When you work as a freelance writer, there are a lot of things on your plate at once. Whether it's reaching out to new clients, writing project proposals, finishing projects, or tracking billable hours, it can be difficult to manage the nuances of the profession by yourself. Fortunately, at Tispr, we created a productivity suite designed specifically for freelancers.

Through our web tool, you manage everything related to the job at hand in one convenient location. You can even pick and choose which features you want. If you want to know how Tispr can make your life as a freelance writer easier, feel free to get started to learn more.

Erica Rosas
Erica Rosas is one of the earliest team members at Tispr—joining the company when it was still being run out of the founder's apartment. Along the way, she has learned what drives independent professionals and workers and helped to make the product what it is today. Erica is a digital marketing specialist and has been writing for the blog since 2018.

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